Meta won't let you block its AI account on Threads
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• 5 days ago
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Meta 正在 Threads 上试行一项新功能，允许用户 @ 一个专门的 Meta AI 账号，以获取对话相关的问题答案或背景信息。该功能类似于用户在 X 上 @ xAI 的 Grok，目前在阿根廷、马来西亚、墨西哥、沙特阿拉伯和新加坡进行测试。用户可以向 AI 提问诸如"为什么大家都迷抹茶"或"‘Cannes'到底怎么读？"之类的问题。然而，Threads 用户很快发现无法屏蔽该 Meta AI 账号，因而引发强烈反弹。
无法屏蔽这一设置激起了广泛愤怒。许多人在 Meta AI 账号、 Threads 官方账号以及 Threads 负责人 Connor Hayes 的帖子下表达不满。试图屏蔽该账号的用户报告遇到错误，有报道称个人资料菜单中根本没有屏蔽选项。许多人认为，这种被强制存在的 AI 账号是一种侵入性越权行为。
此举是 Meta 更大规模、积极推进人工智能战略的一部分，公司正努力与 OpenAI 和 Google 等竞争对手抗衡。 Meta 已在 AI 领域投入数十亿美元，大量招揽顶尖人才并推出像 Muse Spark 这样的新模型。尽管用户对该功能的上线明显表示抵制，但在 Threads 上推出 Meta AI 账号仍是其将 AI 技术直接整合进应用和服务套件的又一步。
Meta is testing a new feature on Threads that allows users to tag a dedicated Meta AI account to get answers to questions or context about conversations on the platform. This feature, which is similar to how users can tag xAI's Grok on X, is currently being trialed in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore. Users can ask the AI things like "why is everyone obsessed with matcha" or "how do you actually pronounce 'Cannes'?" However, Threads users quickly discovered that they cannot block the Meta AI account, leading to significant backlash.
The inability to block the Meta AI profile has sparked widespread anger among Threads users. Many took to the platform to express their frustration in replies to posts from the Meta AI account, the main Threads account, and Threads boss Connor Hayes. Users who attempted to block the account reported encountering errors, and reports confirm that the option to block is simply not available in the profile's menu. This forced presence of the AI account is seen by many as an intrusive overreach by the company.
This move is part of Meta's broader and aggressive push into artificial intelligence, as the company works to compete with rivals like OpenAI and Google. Meta has invested billions in AI, including spending heavily on hiring top AI talent and launching new models like Muse Spark. The introduction of the Meta AI account on Threads represents another step in integrating its AI technology directly into its suite of apps and services, despite clear user resistance to the feature's implementation.
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很多人建议通过删除 Meta 账户来表达对公司的不满，但也有人指出，真要厌恶一个平台，有些人会利用已验证账号发垃圾信息或把账号卖给垃圾邮件发送者，从而在短期内继续为平台创造收益。
一位用户表示，多年前删掉所有 Meta 账户后明显轻松许多，形容这像摆脱了多巴胺成瘾，同时对许多人在公共场合无休止地刷着充斥广告的内容感到厌恶。
现实问题是，很多商家、场所和活动组织者只在 Instagram 或 Facebook 上发布更新，导致没有这些账号的人难以得知本地活动、俱乐部聚会，甚至基本的营业时间。在柏林和纽约市等地，出现了摆脱封闭平台的趋势，越来越多的场所开始使用 ra.co 等替代方案或维护自己的网站，但这种做法尚未普及。
人们批评 Facebook 和 Instagram 上所谓的"公开"帖子具有误导性：没有账号就看不到内容，实际上还是被迫注册才能访问本应公开的信息。东京、大阪等城市也存在类似问题，许多企业仅通过 Twitter 或 Instagram 发布信息，尽管部分平台对未登录用户提供有限访问，但体验往往糟糕且不可靠。许多小店把营业时间等关键信息只放在 Instagram 上，导致没有账号的人常常到现场才发现已关门。
对很多人，尤其是非科技从业者来说，Meta 平台在社交协调、发现活动和维系友谊方面至关重要，尽管有隐私顾虑，但完全删号并不现实。有人通过亲自参加活动仍能获得大部分想要的社交互动，不过这种方式并不适合所有人，尤其是那些难以建立或维持社交关系的人。如果不在 Messenger 等主流平台上，沟通成本会上升，容易被群聊排除在外，从而减少与朋友的联系，损害社交机会和人际关系。
Meta 正在大力推广 AI 功能，部分人认为这是为大规模数据中心投资寻找正当性。有用户反映无论愿不愿意，都会被迫与 AI 互动；也有报道称用户因轻微违规（例如让 AI 执行不当行为）就被封禁，暴露出内容审核政策的不一致与不透明。
尽管对 Meta 和其他大型平台不满，但很少有人愿意迁移到 Nostr 或 Mastodon 等替代平台，有人认为人们更习惯抱怨而非采取行动。总体来看，讨论揭示了想要远离 Meta 生态与这些平台在社交参与、活动发现和商业沟通方面的实际必要性之间的深刻矛盾：一些人删号后感觉更好，但也有人因此被排除在社交机会、本地活动和必要信息之外。所谓"公开"内容在无账号情况下并非真正可访问，这造就了一种强制参与的围墙花园；同时，AI 的强推和不一致的审核政策也让用户感到沮丧。网络效应和社会压力使个人很难采取行动，即便他们意识到这些平台可能损害隐私与福祉。 • Deleting a Meta account is often suggested as a solution to disliking the company, but some argue that if you truly hate a platform, you might instead exploit your verified account for spam or sell it to spammers, which still generates short-term revenue for the company.
• One user deleted all Meta accounts years ago and feels significantly better, describing the experience as escaping dopamine addiction and expressing disgust at how many people mindlessly scroll through ad-filled content in public spaces.
• A major practical concern is that many businesses, venues, and event organizers exclusively use Instagram or Facebook to post updates, making it difficult to stay informed about local events, club meetups, or even basic business hours without an account.
• Some cities like Berlin and NYC are seeing a shift away from closed platforms, with venues increasingly using alternatives like ra.co or maintaining their own websites, though this trend is not yet widespread.
• The concept of "public" posts on Facebook and Instagram is criticized as misleading because non-account holders cannot view them, effectively requiring account creation to access publicly shared information.
• In cities like Tokyo and Osaka, many businesses rely solely on Twitter or Instagram for posting information, though some platforms allow limited access without an account, the experience is often frustrating and unreliable.
• Small businesses frequently post critical information like opening times only on Instagram, leading to situations where people arrive at closed locations because they couldn't access the information without an account.
• For many people, especially those outside the tech industry, Meta platforms are essential for social coordination, event discovery, and maintaining friendships, making deletion impractical despite privacy concerns.
• Some users manage without social media by showing up to events in person and still getting most of the interaction they seek, though this approach may not work for everyone, particularly those struggling to build or maintain social connections.
• Communication friction increases when you're not on popular platforms like Messenger, leading to less frequent contact with friends and exclusion from group chats, which can harm social opportunities and relationships.
• Meta's AI features are being pushed aggressively, possibly to justify massive datacenter investments, and users report being forced to interact with AI whether they want to or not.
• There are reports of users being banned from Meta platforms for minimal infractions, such as telling an AI to perform inappropriate actions, highlighting inconsistent and opaque content moderation policies.
• Despite complaints about Meta and other big platforms, few users are willing to migrate to alternatives like Nostr or Mastodon, with some suggesting people prefer to complain rather than seek solutions.
The discussion reveals a deep tension between the desire to avoid Meta's ecosystem and the practical necessity of these platforms for social participation, event discovery, and business communication. While some users successfully live without Meta accounts and feel better for it, many others find themselves excluded from social opportunities, local events, and essential information. The conversation highlights how "public" content on these platforms is not truly accessible without an account, creating a walled garden that forces participation. There's also frustration with Meta's aggressive AI integration and inconsistent moderation policies. Despite widespread dissatisfaction, migration to alternatives remains limited, suggesting that network effects and social pressure make individual action difficult, even when users recognize the negative impacts on their privacy and well-being.