EU Commission: addictive design Instagram and Facebook in breach of the DSA
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The European Commission 近期在多个政策领域动作频繁，重点关注监管执行、可持续发展和技术监督。其中一大亮点是持续致力于确保成员国遵守欧盟法律，最新一揽子侵权决定就是这一承诺的体现。这些措施通过维护欧盟范围内法律标准的正确实施，来保护公民和企业的利益。
在数字政策领域，Commission 对大型科技公司采取了强硬立场，以维护数字安全。初步调查发现，Meta 因其平台 Instagram 与 Facebook 的成瘾性设计特征可能违反了 Digital Services Act 。与此同时，一项新的行动计划已出台，旨在应对人工智能的复杂挑战，重点防范网络安全风险，同时尝试利用先进人工智能模型带来的潜在优势。
在经济与社会政策方面，也采取了多项重要举措以巩固内部市场。 Hungary 已正式加入 European Public Prosecutor's Office，以加强对 EU funds 的保护；Commission 通过今年第七次银团交易成功筹集了 110 亿欧元。此外，2026 European Innovation Scoreboard 显示，Europe 的整体创新表现呈上升趋势，自 2019 年以来得分明显提高。
Commission 还在应对若干行业专项挑战，特别是在农业与竞争法领域。新的 Livestock Strategy 已获通过，旨在促进畜牧业的韧性与繁荣，并推动形成自给自足的蛋白质体系。在企业领域，Commission 积极处理竞争问题，例如接受 SAP 就其售后支持服务所作出的具有约束力的承诺，并就 Sanofi 可能在疫苗推广方面存在的反竞争行为征求公众意见。
法律问责仍是 Commission 工作的核心之一，数次向 Court of Justice of the European Union 的移送即是证明。这些移送针对不同成员国，涉事问题包括延迟将网络安全指令（如 NIS2 Directive）纳入国内法、职业资格承认问题、教师的劳动条件以及与税收相关的价格利润限制等。此外，Commission 正在提议新的制裁框架以打击有组织犯罪，包括人口贩运和偷运移民，这反映出其在内外安全问题上采取的综合性应对策略。
The European Commission has recently been active across a variety of policy areas, focusing on regulatory enforcement, sustainability, and technological oversight. A major highlight includes the ongoing commitment to ensuring that Member States adhere to EU law, exemplified by the latest package of infringement decisions. These actions are designed to protect both citizens and businesses by maintaining the proper application of legal standards across the Union.
In the realm of digital policy, the Commission is taking a firm stance against major technology companies to safeguard digital safety. This includes a preliminary finding that Meta has breached the Digital Services Act due to the addictive design features of its platforms, Instagram and Facebook. Simultaneously, a new action plan has been introduced to address the complexities of artificial intelligence, specifically targeting cybersecurity risks while attempting to leverage the advantages of advanced AI models.
Economic and social measures have also been a priority, with significant steps taken to strengthen the internal market. Hungary has officially joined the European Public Prosecutor's Office to bolster the protection of EU funds, and the Commission has successfully raised 11 billion euros through its seventh syndicated transaction of the year. Additionally, the 2026 European Innovation Scoreboard indicates that Europe's overall innovation performance is on an upward trajectory, showing a notable increase in its score since 2019.
The Commission is also addressing sector-specific challenges, particularly in agriculture and competition law. A new Livestock Strategy has been adopted to promote a resilient and prosperous livestock sector alongside a self-sufficient protein system. Meanwhile, in the corporate sphere, the Commission is actively managing competition concerns, such as accepting binding commitments from SAP regarding its aftermarket support services and seeking public feedback on potential anti-competitive behavior by Sanofi related to vaccine promotion.
Legal accountability remains a core element of the Commission's work, as evidenced by several referrals to the Court of Justice of the European Union. These referrals target various Member States for failures ranging from the late transposition of cybersecurity directives, like the NIS2 Directive, to issues regarding professional qualification recognition, labor conditions for teachers, and tax-related price margin restrictions. Furthermore, new sanctions frameworks are being proposed to combat organized crime, including human trafficking and migrant smuggling, reflecting a comprehensive approach to both internal and external security.
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• 当前对成瘾性设计的关注凸显了产品与其缓解措施之间的根本不匹配，例如可关闭的限时弹窗，这类措施无法解决以最大化参与度为目标的根本问题。
• 现代互联网体验整体建立在广告之上，因此有人认为，一个无广告的网络，如果能复刻 1996 年的连通性，不仅可行，而且对于缓解当前的信息危机是必要的。
• 无广告模式的批评者认为，这将导致搜索引擎和本地新闻等基本服务崩溃，同时摧毁创作者经济和独立内容生产。
• 虽然重置算法推荐或使用第三方浏览器扩展可以暂时缓解无尽刷屏，但这些手段通常无法阻止平台提供越来越多的标题党内容。
• 社交媒体中的成瘾性设计在本质上不同于过去的电视等媒体：算法驱动的推荐流会持续向用户推送无穷内容，而不是依赖来自好友的有限更新。
• 有人认为，强制推行可配置的、非算法化、按时间排序的推荐流，将使用户重新获得自主权，而不是被以盈利为导向的参与模型所控制。
• 对大型科技公司的立法监管存在被更广泛国家审查利用的风险，政府可能以儿童安全或公共道德为名限制信息流通。
• 关于是监管还是拆分社交媒体平台的辩论，往往反映出优先考虑个人自主权与认识到企业在缺乏民主问责情况下施加影响的危险之间的冲突。
• 将社交媒体成瘾与物质滥用相比常被认为是夸大其词，尽管有人坚持认为强迫性行为模式是真实存在的，需要更严格的监管监督。
• 归根结底，最可行的前进路径可能包括强制赋予用户对内容发现流的严格控制权，或者对高度依赖广告的商业模式征税，以减少对用户画像与心理操控的依赖。
这场讨论反映出一个互联、民主化的信息格局与维系它的掠夺性商业模式之间的深刻紧张。尽管在算法推荐和"暗黑设计"的心理破坏性方面存在广泛共识，参与者对监管干预究竟是有效的解决方案，还是国家支持的威权控制的前兆，仍各持不同看法。分歧表明，尽管现状日益不可持续，但对失去现代数字生活基础设施——从独立创作者到基本搜索工具——的担忧，阻碍了人们形成关于后广告、后算法网络的统一愿景。 • The current focus on addictive design highlights a fundamental mismatch between the product and its mitigations, such as dismissible time-limit popups that fail to address the underlying goal of engagement-maximization.
• The entire modern internet experience is built upon advertising, leading some to argue that an ad-free web, mirroring the connectivity of 1996, is both feasible and necessary to resolve the current information crisis.
• Critics of an ad-free model argue it would trigger a collapse of essential services like search engines and local news, while also destroying the creator economy and independent content production.
• While resetting algorithmic feeds or using third-party browser extensions can temporarily mitigate doom-scrolling, these measures often fail to stop platforms from serving increasingly clickbaity content.
• Addictive design in social media is qualitatively different from previous media like television, as the algorithm-driven feed forces endless content onto users rather than relying on a finite stream of updates from friends.
• Some argue that mandating configurable, non-algorithmic, time-ordered feeds would empower users to reclaim agency, rather than forcing them to remain at the mercy of profit-driven engagement models.
• Legislative efforts to regulate big tech carry the risk of being co-opted for broader state censorship, potentially emboldening governments to restrict information flow under the guise of child safety or public morality.
• The debate over whether to regulate or break up social media platforms often reflects a conflict between prioritizing individual autonomy and recognizing the dangers of corporate entities wielding influence without democratic accountability.
• Comparisons between social media addiction and substance abuse are often dismissed as hyperbolic, though some maintain that compulsive behavioral patterns are genuine and require more rigorous regulatory oversight.
• Ultimately, the most viable path forward may involve mandating strict user control over discovery feeds or taxing ad-heavy business models to disincentivize the current reliance on user profiling and psychological manipulation.
The discussion reflects a deep-seated tension between the benefits of a connected, democratized information landscape and the predatory business models that currently sustain it. While there is a strong consensus that algorithmic feeds and "dark patterns" are psychologically damaging, participants remain divided on whether regulatory intervention is an effective solution or a precursor to state-sponsored authoritarian control. Patterns of disagreement suggest that while the status quo is increasingly untenable, the fear of losing the infrastructure of modern digital life—from independent creators to essential search tools—prevents a unified vision for a post-ad, post-algorithm internet.